Your British Seasonal Specialist

Specialists in fresh fruit & vegetables supplies

About us

Classic Fresh Foods specialise in supplying the finest fresh produce to demanding and discerning chefs at hotels, restaurants and gastropubs in London. In addition to fruit and vegetables we also stock a comprehensive range of essential dairy, dry and frozen goods.

Based at New Covent Garden Market in a bespoke, chilled and BRC accredited premises we have a highly trained team who really do know the difference between a good product and a great product.

Classic Fresh Foods was formed in 1997 by the Thorogood family who have a long involvement with fresh produce wholesaling, going back nearly hundred years starting in the old Borough Market in 1922. In addition, the family business has also been growing vegetables in Essex since the nineteenth century and still continues with asparagus in Southminster, Essex.

Our history has given us an excellent position in the market having strong, well-established relationships with some wonderful like-minded British growers and producers; meaning we can bring you the very best in season directly from the growers. In addition, we also bring in some beautiful produce from the Rungis Market in Paris and we’re currently working on perfecting supplies from the markets in Milan and Barcelona.

We pride ourselves on the level of excellence we provide to all our clients, whatever their needs.

Our Values

We pride ourselves on the level of excellence we provide to all our clients, whatever their needs. 


We care about the environment and our people – we would not be where we are today without our team, our farmers, our customers and their associated communities. As a fresh produce supplier, we are committed to supporting sustainable development and we will continue to minimise our impact on the environment whilst preparing for the future. We support the physical and mental wellbeing of everyone in our community, if we can help you in any way please just drop us a DM on our social channels.


We are knowledgeable, efficient and consistent. We strive to deliver the very best in all we do. We hold ourselves accountable and continuously prepare for the future.


We are customer centric and transparent. Our communications are respectful, open, honest, and fair, building trust and longevity both internally and externally.